Sunday, November 1, 2009

Operation Wish!


Have you ever gotten that feeling deep down inside you, that says you're doing the right thing. You know that feeling that makes you feel like you're doing something right not only for yourself, but for others as well? It's the feeling of giving back the skills you possess for a greater good, something more than just your own personal benefit.

I feel lucky and honoured to be working with Tracey Reid on the Operation Wish project this year. The opportunity to give support to a cause I feel passionately about can only help bring strong results to the campaign. But more importantly, I have the opportunity to help bring happiness to the people fighting to keep our country free. An honour I won't soon forget.

Operation Wish is a collaboration between the Canadian Forces and Sears Canada Inc. to send a large 12x4 foot banner to the troops deployed in Afghanistan. On the banner is pictures and signatures of the soldier's families and friends. The banner is then given to the troops on Christmas Day. Soldiers are then given the opportunity to purchase gifts for their families online at http://www.sears.com/ for discounted prices only available to the soliders.

This is the type of project that I wouldn't have imagined me doing a few years ago, due to the large intended audience. But because of a great teammate in Tracey, and help from our great program co-ordinator at Loyalist College in the Post-Graduate Public Relations, Kerry Ramsey, anything is possible.

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